This question is from an anonymous reader:

Why is Ralph Lauren Closing Stores?

Answer:

Ralph Lauren is closing several of its brick & mortar locations to reduce expenses. Unfortunately, they have been struggling to compete in recent years with younger preppy brands such as Zara along with H&M whose target demo are avid online shoppers. In addition, department stores like Macy’s have been selling Ralph Lauren product at deeply discounted prices which has hurt the brand financially. As a result, they have decided to invest time & resources into e-commerce to make them more competitive, which will encourage sales growth.

Do you have a question that you want to ask? Leave a comment below, or send me an e-mail directly at Kemal@KemalForrester.com.  In the meantime, if you are looking for fashion inspiration or design tips on sketching, sewing and other fashion related knowledge, follow me on Pinterest. Are you interested in blog updates and other event info, check out my Facebookpage. If you just want to see what I am up to on any given day, follow me on Instagram & Twitter


This question is from Stephanie P.

Can I start a fashion business with my own talent even without going to fashion school?

Answer:

The answer, in short, is yes. However, there is more to running a fashion business than the creative aspect. After all, fashion is a business. You will need to learn about sourcing, logistics, accounts payable, accounts receivable, managing a budget, handling daily expenses, marketing, promotion and much more. Therefore, if you want to bypass fashion school, you will at the very least need to take a couple of business courses. Fortunately, many of them can be taken online at a reasonable cost. Starting your own business will not be easy, but it is certainly possible.

Do you have a question that you want to ask? Leave a comment below, or send me an e-mail directly at Kemal@KemalForrester.com.  In the meantime, if you are looking for fashion inspiration or design tips on sketching, sewing and other fashion related knowledge, follow me on Pinterest. If you are looking for blog updates and other event info, check out my Facebookpage. If you just want to see what I am up to on any given day, follow me on Instagram & Twitter


My next question is from an anonymous reader:

What is the best way to go to a formal party?

Answer:

Well, this is just a general overview, but my advice would be to keep two things in mind, fabric and fit. While you can play around with colors, you want to steer clear of fabrics that may look too casual. For example, cotton or any kind of denim. Next, is the fit, be sure that the garment is tailored. The hemlines should hit the right spots and your clothing should not be too tight, especially across the chest area or the arms. This would not only be a fashion faux pas, but a wardrobe malfunction waiting to happen.

Do you have a question that you want to ask? Leave a comment below, or send me an e-mail directly at Kemal@KemalForrester.com.  In the meantime, if you are looking for fashion inspiration or design tips on sketching, sewing and other fashion related knowledge, follow me on Pinterest. If you are looking for blog updates and other event info, check out my Facebookpage. If you just want to see what I am up to on any given day, follow me on Instagram & Twitter


This question is from Gloria G:

How much should I pay for a custom made dress, if I supply the materials?

Answer:

Well Gloria, a designer or seamstress reserves the right to charge what they believe is fair. However, given the fact that you are paying for material costs up front, the price will depend on a few additional factors: 

First, is it a simple design or is it intricate with a lot of detail such as beading or embroidery? As a result, how many hours of labor will be needed to complete the design? What is your timeline? Will you need it in 8 months, 8 weeks or 8 days? Are they in New York, LA or Omaha? Keep in mind that there will be fittings as the design will be tailored to your measurements, which is not possible when you purchase something "off the rack".  Therefore ,a designer or seamstress must be compensated for their expertise. All of these elements will be factored into the price.

So, minus the cost of the materials you will purchase, the starting price can be as low as $80. However, don't be surprised to see a quote of over $100 for a cocktail dress. 

Do you have a question that you want to ask? Leave a comment below, or send me an e-mail directly at Kemal@KemalForrester.com. Are you are looking for fashion inspiration or design tips on sketching, sewing and other fashion related knowledge, follow me on Pinterest. If you are looking for blog updates and other event info, check out my Facebook page. If you just want to see what I am up to on any given day, follow me on Instagram & Twitter


It's that time again! My next question comes from Jessica M.:

What can I do to get into the fashion industry if, I can't afford design school?

Answer:

Well, Jessica, my way of breaking in, was to work as a Design Apprentice for free at a small fashion company. I lived off of my savings and held the position for approximately 4 months. However, it worked out that I got into design school shortly thereafter. Nonetheless, that brief experience with my apprenticeship was enough to land me my first job as a Fashion Assistant with Brooks Brothers. Therefore, my recommendation would be to pursue an internship/apprenticeship. Focus on working with a small fashion brand because they are easier to break into. Most of the well known brands only take design school students zero to limited experience in exchange for college credits. I hope that I have thoroughly answered your question! 

Do you have a question that you want to ask? Leave a comment below, or send me an e-mail directly at Kemal@KemalForrester.com. Yes, you can remain anonymous, if you are shy. In the meantime, if you are looking for fashion inspiration or design tips on sketching, sewing and other fashion related knowledge, follow me on Pinterest. If you are looking for blog updates and other event info, check out my Facebook page. If you just want to see what I am up to on any given day, follow me on Instagram & Twitter

 


It's time for another question on Q & A W/KAY! This question comes in from another anonymous reader:

What is the difference between fashion marketing and fashion advertising? Which field is more creative?

Answer:

Well, fashion marketing focuses on the promotion of a product through market research and analysis. Market research is basically finding out the habits of your audience. On the other hand, fashion advertising is the process of promotion, including the mediums used to create product exposure, for example, tv commercials, billboard ads or Instagram. It is the implementation of the marketing research and data.

Fashion marketing requires researching information on your target market based on things such as location, social habits, income level and education. If your focus is on the international market, this data will include culture and other information which, will be used to gain a larger understanding of what the consumer wants and how to connect with them.

In fashion advertising, your efforts would be used to create an ad campaign based upon the evaluations of the marketing team to effectively attract those customers. Therefore, fashion advertising is definitely more creative.

Do you have a question? Ask below or send me an e-mail at kemal@kemalforrester.com. In the meantime, follow me on InstagramFacebook, Pinterest & Twitter to keep of with all things related to fashion. 

 


I am sure you have some fashion questions that you've always wanted to ask! Well, you wanted it, now you've got it!

My first question on Q & A W/KAY come from an anonymous reader. 

Anonymous : 

How much do fashion designers make annually?

Answer:

Well, a fashion designer's annual salary is based on  several factors:

  • Location
  • Experience
  • Education
  • Company

The starting salary of a designer fresh out of school is roughly $33,000-$35,000. However, with experience and an advanced degree such as a Master of Arts, a designer can make up to $125,000 per year. I hope that I have thoroughly answered your question.

If you have a question or a comment, please feel free to submit below!