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KEMAL FORRESTER
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Areas of Practice
The Analysis Studio
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KEMAL FORRESTER
About
Areas of Practice
The Analysis Studio
Contact Us
About
Areas of Practice
The Analysis Studio
Contact Us
Brand Strategy Kemal Forrester 9/30/26 Brand Strategy Kemal Forrester 9/30/26

Is Bernard Arnault Trying To Get Goyard’s Goat?

Moynat has the heritage, the craftsmanship and the LVMH backing. So why does everyone keep calling it Goyard?

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Business Strategy Kemal Forrester 3/11/19 Business Strategy Kemal Forrester 3/11/19

You Can’t Buy Pedigree: The Acquisition of Everlane

Everlane built its identity around transparency. But what happens when a brand’s business decisions begin to collide with the values that made it relevant in the first place?

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Cultural Strategy Kemal Forrester 3/11/19 Cultural Strategy Kemal Forrester 3/11/19

Dolce & Gabbana: The Cultural Bridge Collapse

Dolce & Gabbana’s experience in China shows what happens when cultural understanding gets lost between the concept and the campaign.

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