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KEMAL FORRESTER
About
Areas of Practice
The Analysis Studio
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KEMAL FORRESTER
About
Areas of Practice
The Analysis Studio
Contact Us
About
Areas of Practice
The Analysis Studio
Contact Us
Brand Strategy Kemal Forrester 9/30/26 Brand Strategy Kemal Forrester 9/30/26

Is Bernard Arnault Trying To Get Goyard’s Goat?

Moynat has the heritage, the craftsmanship and the LVMH backing. So why does everyone keep calling it Goyard?

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Brand Strategy Kemal Forrester 9/29/26 Brand Strategy Kemal Forrester 9/29/26

Is It Luxury or Premium? Let’s Talk About It

Luxury has become one of the most overused words in business. But what actually makes something luxury?

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Market Entry & Expansion Kemal Forrester 3/11/19 Market Entry & Expansion Kemal Forrester 3/11/19

SHEIN Has A Big Problem And No One’s Talking About It

Shein’s Paris expansion may have overlooked the most important part of entering the market: understanding where the brand actually belongs.

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