Is Bernard Arnault Trying To Get Goyard’s Goat?
Moynat has the heritage, the craftsmanship and the LVMH backing. So why does everyone keep calling it Goyard?
Is It Luxury or Premium? Let’s Talk About It
Luxury has become one of the most overused words in business. But what actually makes something luxury?
Dolce & Gabbana: The Cultural Bridge Collapse
Dolce & Gabbana’s experience in China shows what happens when cultural understanding gets lost between the concept and the campaign.