The color wheel goes as far back as Pre-K and afternoon naps. Back then, you learned about them with fun little songs and exercises to describe people, places and things. However, in fashion, color is more than fun descriptions, it is life. Therefore, understanding color theory is like breathing air.
Walking around a fashion office, you are not going to hear the typical "ROYGBIV" stuff. No, not at all! Be prepared to hear colors referred to as "Orchid" a shade of purple or Tumeric a shade of yellow. Yes, Tumeric, a spice used in what New Yorkers call street meat or Halal food (Middle Eastern cuisine), but apparently it's a color!
Many of these colors are universal. However, every brand has their own color palette they create for each season, but you should still be able to gauge these subtle color differences.
Check out the chart below with some variations of the basic colors for some examples to build your color knowledge.
WHY DOES IT MATTER?
Depending on which department you want to work in, you may even be asked to develop colors. Therefore,it is important to study and have at least a basic knowledge of these color differences. Choosing the wrong color for a product could cause a huge financial loss for the company!
PERSONAL FLASHBACK SEQUENCE.......
On multiple occasions, I developed colors working in Product Development. I had to mix custom colors to match or contrast the "hue" which, is the shade or tone of a color based on an existing color the Design team selected from a color reference book. Next, those color samples I created went to a factory for replication in large quantity for an upcoming collection.
Resourcefulness is a valued asset in fashion. In other words, the more you know the harder it will be to replace you! Now, having said that, I have 3 words for you relating to color palettes, study, study & study!
So tell me, what is the most interesting color name in this post? Share your thoughts in the comment box below!