When we first get into this industry, it is all about the craft, our talent. We enter the fashion world wide eyed and excited about the possibilities. I think for any fashion based creative, the goal is to launch our own lines or companies at some point. So, the question is, how big do you want your brand to be? Are you thinking Ralph Lauren big or Rag & Bone? Either way, you might want to think twice about it. The demands of the industry have been known to take brands down faster than a Jenga tower. In fashion, the environment has become hostile with big brands downsizing or going under altogether.
It is important as a fashion "creatives" to take responsibility for our professional future. As a result, we can no longer depend on brands to valid us and legitimize our careers. We need to begin building our own. Sometimes, it is better to have a small company that you can manage while executing your vision rather than to have your company grow so large that investors scoop in like vultures who take over and reduce your role at a brand you've built. This happened to some of the biggest designers you know to date, including Calvin Klein, Jil Sanders and John Galliano.
I want you to understand that bigger definitely is not always better. If you don't become the next Olivier Rousteing, that doesn't mean you aren't successful. You must know that sometimes in your quest to reach that level of recognition, there are compromises that you might make that can cost you your dream. This is the reason why working with like minded people is crucial. You must align yourself with others who share your vision and build your brand on a scale you can handle.
The future lies with the Independent Designer, are you ready?
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