Did you know that all of the terms used in English to describe something done passionately or with a unique quality are in French? The term “joie de vivre” means the exuberant enjoyment of life. Another is “je ne sais quoi”, an expression to classify a special quality about a person or thing that cannot be described. In a previous post, I briefly touched on the French term Savoir Faire. If you haven’t heard of it, then you need to get better acquainted with the true essence of luxury in the world of French luxury fashion.
The literal translation of “savoir faire” is “know how”, therefore, it is no surprise that France is the birthplace of luxury. As a result, it appears in various aspects of luxury fashion:
Savoir faire is evident during the production process. Each step is managed by skilled artisans who have received specialized training in these areas to construct products with precision using exceptional materials & tools. As a result, they have a keen eye, which is an important aspect of quality control. These artisans have often spent several years honing their craft to ensure the perfect final product.
Another area where savoir faire is omnipresent is, retail. The sales staff is not only well versed in the product, but can often make recommendations to consumers that may prove equally satisfactory. They have mastered the art of upselling. In my personal experience, the sales associates in luxury stores are extremely knowledgeable, accommodating and eager to serve, creating a first class experience for every customer. Their goal is to create a lasting impression through creating a personalized interaction, allowing you to have an emotional connection. This is a part of extensive training of the sales staff. As a result, working as a retail associate in the luxury sector is highly competitive. In luxury, it’s not about the product, it’s about how it makes you feel. As a result, the brand’s culture triggers a pleasurable experience in order to create a loyal following.
This is a part of an extensive training provided to the sales staff. As a result, working as a retail associate in the luxury sector is highly competitive. In luxury, it’s not about the product, it’s about how it makes you feel. As a result, the brand’s culture triggers a pleasurable experience in order to create a loyal following.
Are you familiar with French Savoir Faire? What do you think about French Fashion? Share your comments below.
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