In a previous post, I discussed how French Luxury has set the bar for global brands, what is savoir faire along with its importance to the industry. Often times as a designer, you can get so focused on products that you forget about the true value of what you have to offer your target audience, your brand’s unique proposition.
I have seen designers classifying their companies as luxury yet their visual presentation screams fast fashion but luxury has always been refined & exclusive. On the other hand, in order to create the right ambiance for your brand you must start with its story. In today’s market, whether your category is Moderate or Luxury, a brand story is vital. What exactly is a brand story you might ask?Read More